User Experience Design Foundations
A UX designer will consider the Why, What and How of product use. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it, or to values and views associated with the ownership and use of the product. The What addresses the things people can do with a product—its functionality. Finally, the How relates to the design of functionality in an accessible and aesthetically pleasant way. UX designers start with the Why before determining the What and then, finally, the How in order to create products that users can form meaningful experiences with. In software designs, designers must ensure the product’s “substance” comes through an existing device and offers a seamless, fluid experience.
User Experience Design Foundations Course Description
From industries such as consumer products to airlines, a great experience can retain loyal customers and make them your biggest advocates. However, the reverse is also true, poor experiences can quickly drive customers away. Building great user experiences is not a ‘mysterious art’; by applying user-centered design principles, any organisation can identify customer pain points and create delightful products and services for its users.
This UX Foundation course focuses on the principles needed to design a good user experience in digital applications. It will cover the UX process and its integration into software development cycles as well as UX best practices. Students will also be given hands-on exposure to the UX life-cycle with an exercise to design, test and iteratively enhance a digital application.
User Experience Design Foundations Course Objectives
On completion of the course, the students would be able to:
- Why UX matters and how organisations are using it to create products
- Frameworks and principles that make up a good user experience
- How to prototype, test and iteratively enhance a digital product
Course Trainers for User Experiences Design Foundations Course
Ng Wei Lieh
VP, Experience Design Lead – CBG – DBS Bank
Mr Ng Wei Lieh is an experienced design practitioner with over 15 years of experience spanning the automotive, printer, telecommunication and banking industry. He has started, built and led teams creating both consumer and industrial products (Motorola, Continental and Brady) as well as digital products and services (StarHub, DBS). His scope of expertise spans across a broad range of design practices including interaction and industrial design, user research and design thinking. Wei Lieh’s passion is to empower business leaders with user-centred mind-set, thus enabling them to create truly differentiated break-through products and services. Wei Lieh graduated from Nanyang Technological University with a B.Eng in Mechanical Engineering specialising in Design and a MSc in Human Factors. During his leisure time, he likes running, cycling and spending time with his family.
Who Should Attend
- Creative professionals such as graphic, print or visual designers who are seeking to make the transition into digital UX design.
- Technical professionals who want to understand how to make their digital products and services more user-friendly and to gain a better understanding of the UX design process.
- Executives or start-up founders who need to understand the basics of UX design and understand its impact in creating differentiated digital products and services.
Course Fee: SGD 2500
Register Your Interest For User Experience Design Foundations Course
You will receive a follow up email to make payment before the class starts.